Media and Contemporary Indentities

It brings together research projects who have in common the study of the incidence of the media sphere in the formation of contemporary identities with an emphasis on construction of representations and meanings. It brings together the research of teachers involving interpretive studies on the role of mediated communication in the construction of social dynamics, identity matrices, interaction experiences and processes of consumption / ownership passing through the mediation of the work of speech language media.

Areas of interest online:

Media, Consumption and Identity (globalization and localization processes of communication and culture, socio-cultural appropriation of the brand)-media representations – TV reception – cultural approaches of journalism – the popular journalism.

Professors of the line:

Ada M. Cristina Silveira, Márcia Amaral Franz, Veneza Ronsini Mayora, Elizabeth Bastos Duarte, Rosane Rosa.

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