Media and Communication Strategies

It refers to strategies that act as promoters of the joint between the organization and the media sphere and other social fields. These strategies involve the field of media relations with other fields, especially those strategies that triggers this field, or it is taken as a loan to build the contemporary public space, to ensure the presence of institutions in the public and to institute some form link between social institutions and users of their offerings. It brings together the research of teachers who work with the management of communication, models of corporate communication, media studies, new forms of media and communication environments, macro analytical dimensions of the cultural industry and its effects on social reality of the relations of culture media with temporalities and spatiality.

Areas of interest online:

Media and meaning effects – media and public space – supports media – media, ideology and ethics – organizational communication strategies – visual languages and producing meaning.

Professors of the line:

Adair Peruzzolo Caetano, Eugenia M. M. R. Barrichello, Luciana Mielniczuk Pellin, Ivete Maria Trevisan Foss, Lilia Maria Dias de Castro, Pozobon Rejane de Oliveira, Débora Cristina Lopez.

To access the papers for each line of search click here.