The Postgraduate Program in Communications (POSCOM) of Universidade Federal de Santa Maria (UFSM; Brazilian Federal University of Santa Maria) was recommended by CAPES [Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (Brazilian government Coordination of Improvement of Higher Education Students)] on September 17, 2005, and created by the University Council at UFSM on February 18, 2006. It has started its activities on March 5, 2006, with the beginning of classes for the Master’s Degree Course, showing the strength of the proposal that resulted in the creation of the first postgraduate program in Communications inserted in a public university in southern Brazil.
 
Since the implementation of the Program, it has been sought to follow the CAPES area policy regarding the proposal, the research activities, the training activities, the students, the theses and dissertations, the intellectual production and the thematic insertion in the field of knowledge. Efforts were rewarded and in the first triennial evaluation to which it was submitted in its fifth year of operation the Program received a grade 4 of excellence.
 
In 2011, at the end of the sixth year of operation, the Program had the Doctorate Course approved, which started activities in 2012. At the end of 2013, it was promoted to the grade 5 of excellence in its first year of Doctorate.
 
In terms of the region, the UFSM Postgraduate Program in Communications Doctorate Course was the first in the field to be created in a city located in the countryside of the southern Brazil states, since Santa Maria is located 290 kilometers from Porto Alegre, the capital of the state of Rio Grande do Sul.
 
At the time of the UFSM Program Doctorate Course implementation, just four cities of the countryside in Brazil had doctorate courses in Communications: São Bernardo do Campo and Campinas, in the countryside of the state of São Paulo; Niterói, in the countryside of the state of Rio de Janeiro; and São Leopoldo, in the countryside of the state of Rio Grande do Sul. However, all these Programs are located in cities less than 100 km from their capitals.
 
The UFSM Communications Postgraduate Program meets the demand for the availability of specialized knowledge in the field of Communications, providing training for students and researchers in the field of Communications both in Brazil and in neighboring countries as in other continents.
 
In the first Accreditation Seminar held in 2005 the following professors were accredited: Ada Cristina Machado Silveira, Adair Caetano Peruzzolo, Eugênia Mariano da Rocha Barichello, Rogério Ferrer Koff, Veneza Mayora Ronsini, Luciana Pellin Mielniczuk, Márcia Franz Amaral, and Maria Ivete Trevisan Fossá.
 
In 2007 there was the selection of a Visiting Professor and the hiring of professor Antonio Fausto Neto, from UNISINOS (Universidade do Vale do Rio dos Sinos, a Brazilian private Jesuit University), who remained for eighteen months in the Program. The composition of the teaching staff was also increased in 2007 by professors Elizabeth Bastos Duarte and Maria Lília Dias de Castro.
 
In December 2009, the Program held its II Accreditation Seminar, attended by 12 new postulants and 4 more permanent professors were accredited: Débora Lopez Freire, Rosane Rosa, Rejane de Oliveira Pozobon, and Cássio dos Santos Tomaim. In October 2012, the Program held its III Accreditation Seminar and 2 more permanent professors were accredited: Liliane Dutra Brignol and Flavi Ferreira Lisboa Filho. In July 2013, professors Viviane Borelli and Sandra Rúbia da Silva were accredited. In August 2016, professors Reges Toni Schwaab, Aline Roes Dalmolin, and Juliana Petermann were accredited and they are going to work for the Program from the first semester in 2017 as members of the Program Permanent Professor Center (NDP in the Portuguese abbreviation).
 
The objectives of the Program are:
a) To qualify professors and researchers to develop high level scientific research in the field of Communication Sciences;
b) To contribute for the systematic and critical understanding of study objects in the scope of the focus area in Media Communication, qualifying it as a scientific field and promoting its recognition both in regional aspects and in national and international ones;
c) To develop original and quality research to broaden the limits of knowledge in the field of Communication, specially regarding its two lines of research in the Program: Media and Contemporary Identities and Media and Communication Strategies;
d) To provide the qualification of joint activities among the undergratuate, master’s degree and doctorate courses;
e) To provide the opportunity to support the creation and qualification of other postgraduate programs in the area of Communications in the current context of Postgraduate courses in Brazil.